Depending on your online objectives, your products and services, and your budget, you might have to develop an electronic storefront for your business.
An electronic storefront is the interface that a customer sees when purchasing goods on a Web site. The need for an electronic storefront varies with the level of e-business that your company chooses to implement. The various levels of e-business are discussed in more detail later in this chapter. When developing a storefront for your business, you have three options available. You can
• Use the ASP (Application Service Provider) model
• Purchase storefront development software
• Program and develop your own storefront.
Each option has its strengths and weaknesses, and some are more appropriate than others, depending on your business’s budget and online marketing objectives. In determining how to develop an electronic storefront for your business, you should evaluate the following options and select the one that is most appropriate for your business.